15 years of Console SecretBox: the testimonial of Fleur de Loire, Christophe Hay · 5* Spa Hotel & Restaurant

The testimonial of Fleur de Loire

“The Secretbox console is an essential tool for managing and selling Christophe Hay gift boxes, particularly in the context of a five-star hotel where the customer experience and commercial conversion are at the heart of our concerns.”

“This positive impact reflects the proven effectiveness of the platform on the commercial side. The console also serves the positioning of the Christophe Hay brand and the visibility of Fleur de Loire. By bringing all our offers — accommodation, dining, spa — together on a single platform labelled “official shop”, we strengthen customer trust and enhance the establishment’s image.”

“Using the console remains practical and functional. Above all, the speed of analysis and the statistical tracking help us steer and refine our gift box offer in real time, to stay relevant in a demanding environment.”

Fleur de Loire: a five-star jewel on the banks of the Loire

Imagined by two-Michelin-star chef Christophe Hay, Fleur de Loire is a five-star Relais & Châteaux hotel located in Blois, on the banks of the Loire. Set in a former 17th-century hospice, the property houses 44 rooms including several suites, two restaurants, a pastry kiosk, a bar and a Sisley® spa for a complete experience in the heart of the Loire Valley.

At the heart of the house, the Christophe Hay gourmet restaurant, holder of two MICHELIN Guide stars and a green star, together with the Amour Blanc restaurant, showcase the riches of the Loire terroir. Loire fish, Wagyu beef, vegetables from the kitchen garden and local produce make up a committed signature cuisine where haute gastronomy meets sustainability.

Designed as a contemporary family home, Fleur de Loire blends clean lines, noble materials, natural light and nods to the Loire’s nature. Hospitality is elevated to an art de vivre, between refinement, wellness and deep roots in the heritage of the Loire Valley.

An official gift box shop serving the Christophe Hay brand

Thanks to Console SecretBox, all the experiences signed Fleur de Loire and Christophe Hay are brought together in a single official shop : stays, gourmet dining, spa experiences, all-purpose gift vouchers or gourmet moments. On a single interface, customers can find all the offers in a few clicks, in a visual world aligned with the official website.

The purchase journey is smooth, secure and 100% direct : choice of experience, personalisation of the message, online payment, immediate receipt of the digital gift voucher, and the option of shipping in a physical gift case depending on the option chosen. From selection to receipt, every step is designed to reassure the customer and reflect the high standards of Fleur de Loire.

Real-time steering of gift box performance

For the teams, the SecretBox console makes it possible to track gift box performance in real time and clearly identify the key moments : Mother’s Day, Christmas, the end-of-year festivities, bank holidays and long weekends. Indicators of revenue, volumes sold or average basket become concrete benchmarks for refining the commercial strategy.

In a few clicks, the teams can create, modify or highlight an offer: discovery stay, exceptional dinner, spa interlude, all-purpose voucher. This agility makes the house more responsive to market opportunities and keeps the commercial calendar lively without operational burden.