Selling gift boxes to companies and works councils: the guide

Selling gift boxes to companies means offering your vouchers and gift boxes in volume to businesses and works councils that give them to their employees or clients. It is a B2B channel with a high average basket, recurring year after year, and often under-exploited by establishments that only sell to private customers.

This guide complements our feature on selling gift boxes online and focuses on the business audience.

Why target companies and works councils?

A business order is nothing like a private purchase: it covers several dozen, sometimes hundreds of vouchers. The benefits are clear:

• A much higher average basket than B2C, for a single sales effort.
• Recurring orders : a satisfied company comes back every year.
• Concentrated cash flow around key periods, collected in advance.
• Brand awareness : every employee or client becomes a recipient who discovers your establishment.

Which occasions trigger these purchases?

The most important moment is the end of the year, for Christmas gifts to employees and clients. But other occasions come up all year round: seminars and team building, sales incentives, retirements, long-service anniversaries, or client gifts to nurture a relationship. Anticipating these highlights in your communication positions you ahead of your competitors.

How to handle a volume order without spending your days on it?

The difficulty with B2B is not the sale, it is the management: generating fifty vouchers by hand, tracking who has redeemed what, issuing a compliant invoice. A dedicated solution settles this:

• Quote and group order : a single purchase generates all the vouchers.
• Single invoice to the company, compliant with its accounting requirements.
• Personalisation in the company's colours or with its message.
• Centralised tracking of voucher issuance and redemption.

Which gift box format should you offer to businesses?

Companies appreciate clear, rewarding formats. Offer experience gift boxes with high perceived value (a dinner, a treatment, a night) rather than plain amounts, and plan several price ranges to fit the budget per recipient. A "your choice" format letting the recipient select their service simplifies the business buyer's decision.

How to approach this channel?

• Create a "corporate / works council offers" page or section on your website.
• Build a sales pitch and a volume price grid.
• Contact the works councils and HR departments in your local area before the Christmas period.
• Capitalise on your private customers: some are decision-makers in companies.

And after the sale?

Once the volumes are sold, everything comes down to follow-up. To avoid disputes and lost vouchers, read our guide: how to manage the sale of your gift vouchers and gift boxes commission-free.

Frequently asked questions