Cheval Blanc Lembach & Console SecretBox

Published on 3 November 2025

Cheval Blanc Lembach, a leading Alsatian house with its 4-star hotel-spa and its Michelin-starred restaurant, shares its feedback on the Console SecretBox solution, adopted to modernise the gift experience and streamline digital management.

Michelin star MICHELIN Key
Mrs Bastian - Cheval Blanc Lembach Le Cheval Blanc Lembach facade

Console SecretBox supports the Cheval Blanc Lembach: 15 years of the solution for selling gift vouchers & gift boxes commission-free

Cheval Blanc Lembach spa and hotel

Selling gift vouchers & gift boxes all year round

"We chose to adopt the Console SecretBox because we were happy with the administration of our website, fun and easy to use with API & YOU. At the time, digital gift boxes were becoming more and more in demand. It was necessary for us to follow this evolution."
So began the Cheval Blanc Lembach's transition to digital management, anticipating customers' growing preference for gift offers that are easy to buy, to give and to receive, day and night.

"The fact that the two are linked (website and console) was also very practical."
Cheval Blanc gourmet restaurant dining room

A responsive team and a solution that is easy for our teams to use

Setting up the console, like keeping pace with market developments, has always been smooth. "We share our needs with the teams by email: they respond quickly to our requests and adapt easily to the needs of our customers and our website visitors." The system, designed to relieve and save time, allows effective management as customers turn massively to e-gift boxes, especially during the holidays or for spur-of-the-moment purchases.

"It is instinctive to use and easy to get to grips with."
Cheval Blanc Lembach room

Creating new offers quickly

Among the favourite functions, the ability to quickly create gift boxes for occasions or to schedule their publication is highly praised. "We can set up special offers for Mother's Day for example, and then easily remove them, or schedule specific dates." SecretBox's flexibility supports hotel creativity, while guaranteeing payment security and clear, reliable, centralised management.

"SecretBox saves our staff precious time, because customers, who can choose between digital or postal delivery, largely opt for the digital version."
Cheval Blanc Lembach bedroom

Gift boxes available 24/7: selling even when we are closed

Thanks to SecretBox, customers can order at any time, even late in the evening. "We see instinctive purchases: the moment they think of it, they go to the website in a few clicks." This responsiveness directly contributes to revenue growth, especially at Christmas, when gift box sales reach their annual peak.

"The console provides a high level of payment security, and payment is much simpler."
Cheval Blanc Lembach wellness area

Availability of the Console SecretBox & Api & You teams

Mrs Bastian highlights the relationship with the team: "We have the opportunity to talk regularly when we have particular needs. We are in contact with our dedicated contacts, who pass on our requests. The atmosphere is good, the team is friendly and attentive." A testimonial that underlines the importance of human closeness, alongside technological power.

Cheval Blanc Lembach table and gastronomy

FAQ: Le Cheval Blanc Lembach & the digitalisation of the gift experience

Is it easy to create/remove new gift box offers on the console?
Yes, offers are set up in a few minutes, published or withdrawn in 1 click depending on the season or the event.

Is the customer experience smooth?
The ordering process is simple, the website and the console are interconnected, and payment is secure.

Can you sell in the middle of the night or at weekends?
Yes: the solution works 24/7, with a high proportion of late orders, especially during the festive season.

Is the Api & You team really available?
Yes: dedicated contacts, direct relay and a warm atmosphere are there at every exchange.

Adopt the digital benchmark for hotels

Cheval Blanc Lembach trusts Console SecretBox to simplify gift box sales, energise its customer relationship and stay at the forefront thanks to a complete tool and a committed human team.

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Pierre-Olivier

Directeur Commercial

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Responsable de Développement

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Sébastien

Directeur général délégué au développement & à l'international

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