Published on 3 November 2025

Maisons Georges Blanc: a relationship of trust and performance with Console SecretBox

A pioneering group serving the customer experience

Built around the famous gourmet restaurant in Vonnas, the Georges Blanc Group embodies a vision of the French terroir where tradition and innovation come together in many forms. Restaurants, hotels, wellness, Esprit Blanc Collection… The brand now shines through several establishments and expresses the French art de vivre in a perfectly controlled multi-site organisation.

A multi-site organisation optimised through digitalisation

"With Village Blanc and the Esprit Blanc Collection, we have the particularity of being a multi-site brand. Being able to bring together the gift boxes of our different establishments and points of sale on a single online sales platform makes management much simpler."

Since 2011, Maison Georges Blanc has relied on the power of SecretBox for the centralised management of gift boxes and gift vouchers. On a single interface, each establishment has its own dedicated dashboard, and the end customer accesses a single shop to order for all sites, in a few clicks, with a refined purchase journey.

"All systems are linked and integrated, management is automated, which lightens the workload for the teams, especially in accounting."

The integration between SecretBox, the PMS and Guestonline streamlines daily administration. As soon as a new product is added, it is immediately ready for sale, with no intermediary, with automated accounting and the guarantee of a harmonious customer experience across all touchpoints.

A continuously evolving solution, serving the brand and new trends

Beyond the technical integration, Ludivine Coque, who has run the gift box side for 14 years, highlights the attentiveness and availability of the SecretBox teams:

"For years, I have regularly called on the SecretBox teams, on a wide variety of topics, and their answers are always fast, relevant and effective."

Split payment, gift pool, new usages: "SecretBox evolves regularly to adapt to needs and consumer habits." On the House side as on the customer side, simplicity and service are central.

The testimonial of Ludivine Coque – Maisons Georges Blanc

"Since 2011 the Georges Blanc brand has relied on the effectiveness of the Console SecretBox for selling gift boxes and gift vouchers. It is a long-term relationship built on trust, thanks in particular to the quality of the human relationship. For years, I have regularly called on the Secretbox teams, on a wide variety of topics, and their answers are always fast, relevant and effective. With Village Blanc and the Esprit Blanc Collection, we have the particularity of being a multi-site brand. Being able to bring together the gift boxes of our different establishments and points of sale on a single online sales platform makes management much simpler. As soon as a new product is added, it is very easy to create the matching gift box on Secretbox.

But above all, for me Secretbox has the huge advantage of being integrated with our PMS and with Guestonline, our table reservation software. All systems are linked and integrated, management is automated, which lightens the workload for the teams, especially in accounting. On top of that, Secretbox evolves regularly to adapt to new needs and consumer habits, as recently with split payment or the gift pool system.

For 14 years now, the Secretbox console has supported the commercial growth of Maisons Georges Blanc with effectiveness and adaptability."

FAQ: SecretBox & Maisons Georges Blanc