Published on 3 October 2025

Bernard Loiseau Group Burgundy: How Console SecretBox Steers the Commercial Strategy of a Multi-Site Gastronomic Empire

🏰 The Bernard Loiseau Group: A Benchmark of Haute Gastronomy in Burgundy

An institution of gastronomy and French art de vivre, the Bernard Loiseau group brings together 7 epicurean venues in Saulieu, Beaune, Besançon, Dijon, Metz and Tokyo. In Saulieu, the flagship Le Relais Loiseau embodies excellence: a 5-star Relais & Châteaux hotel, the 2-Michelin-star La Côte d'Or restaurant, a bistro, a shop and a spa. A world where excellence, authenticity and conviviality come together in all their dimensions.

The group perpetuates the innovative vision of its iconic founder Bernard Loiseau while retaining a deep attachment to Burgundy's traditions and terroir. Under the leadership of Bérangère Loiseau, the group has evolved and expanded while maintaining internationally recognised standards of excellence.

💼 The Testimonial of Bérangère Loiseau: Console SecretBox, the Most Effective Tool on the Market

"For me it is quite simply the most effective gift voucher and gift box sales tool on the market. Within the Loiseau group it generates very significant, regular revenue, and is today an essential lever of our commercial and marketing strategy. And above all, let us remember, it is direct revenue."

Bérangère Loiseau's testimonial reveals why Console SecretBox has established itself as a strategic pillar for a group of national and international scope. Three key elements emerge from this long-standing partnership initiated in 2011:

🚀 Continuous Evolution Serving Growth

To stay effective for an expanding group, Console SecretBox has evolved continuously and intelligently. The console has adapted to the specific needs of a gastronomic empire now counting 2 hotels, 1 spa, 1 shop and soon 7 restaurants:

• Intuitive back office: A simplified management interface that lets teams easily manage all the establishments from a centralised platform.
• Modern front office: A polished graphic design that makes the purchasing experience very smooth for customers, worthy of the prestige of the Bernard Loiseau brand.
• Multi-site integration: Api & You supported the group in integrating all the houses onto the platform, creating a consolidated commercial and sales force.
• Market adaptation: The console constantly adjusts to market changes and new buying behaviours.

📊 Data-Driven Strategic Steering

One of the major strengths of Console SecretBox for the Bernard Loiseau Group lies in its ability to provide detailed statistical reports that make it possible to steer the commercial strategy precisely:

• Identifying bestsellers: The reports make it possible to quickly identify which gift boxes generate the most sales and why.
• Building suitable offers: Thanks to consumption data, the group can create gift boxes in line with current trends.
• Regular strategic reviews: The SecretBox teams offer strategic analysis and market understanding sessions that enable continuous progress.
• Revenue optimisation: Statistics make it possible to adjust prices, offers and promotions to maximise results.

🎯 The Bespoke, Multi-Combination Console

The Bernard Loiseau Group stands out for a celebration clientele that attaches particular importance to the act of buying a gift box. The house's reputation creates a natural desire to treat oneself and share the experience. Console SecretBox perfectly meets these high demands:

Managing traffic peaks: The console perfectly absorbs the massive volumes during calendar celebrations (Christmas, Valentine's Day, Mother's Day) without any technical failure.

Complete automation: The tool saves the teams precious time by automating every step, from creating the voucher to sending it, including secure payment.

Considerable volume: As Bérangère Loiseau points out: "I do not know how we would manage the volume of gift boxes across the group's entities without it."

Commercial agility: The platform makes it possible to quickly create new combinations of offers to stay responsive to market opportunities.

✨ The Signature Experiences of the Bernard Loiseau Group

The group offers gift boxes that embody French excellence in all its dimensions:

Romantic Stay - Cocoon Suite: An exceptional interlude at the 5-star Relais & Châteaux Bernard Loiseau with a night in a cocoon suite, breakfasts, dinner at the 2-Michelin-star Côte d'Or, two treatments and unlimited access to the Loiseau des Sens spa. A pass to absolute happiness.

Renaissance Signature Massage: A celebration of life and nature with a 1h15 treatment to reach a state of deep letting go and take fulfilment to the next level in one of the most beautiful spas in Europe.

🤝 A Long-Standing Partnership Based on Trust

The relationship between the Bernard Loiseau Group and Api & You goes back a long way. Rémi Ohayon, founder of Api & You, was an apprentice under Bernard Loiseau at the Relais & Châteaux. This knowledge of the hotel and restaurant business from the inside, of how it works and what is at stake, creates a privileged relationship based on a deep understanding of the profession.

This closeness translates into personalised support that goes well beyond a simple client-supplier relationship. The SecretBox teams understand the specific challenges of a prestigious multi-site group and continuously adapt their solutions to meet these evolving needs.

❓ FAQ: Console SecretBox for Multi-Site Hotel Groups