Published on 20 October 2025

Bernard Loiseau Group: A Long-Standing Relationship with Console SecretBox, the Most Effective Tool on the Market

The Bernard Loiseau Group: An Institution of French Gastronomy

An institution of gastronomy and French art de vivre, the Bernard Loiseau Group brings together 7 epicurean venues in Saulieu, Beaune, Besançon, Dijon, Metz and Tokyo. Led by its Saulieu flagship, the Relais & Châteaux "Le Relais Loiseau", a 5-star hotel with the 2-Michelin-star restaurant "La Côte d'Or", a bistro, a shop and a spa, the group embodies excellence, authenticity and conviviality in all their dimensions.

From its iconic founder Bernard Loiseau, the group has retained an innovative vision as well as a deep attachment to tradition and terroir. In Saulieu even more than elsewhere, the name Bernard Loiseau undoubtedly rhymes with excellence. A true embodiment of French art de vivre and hospitality, this jewel of haute gastronomy is a rendezvous to give, to treat yourself to and to share.

An emotionally intense experience at the 5-star Relais & Châteaux hotel, people flock here for the warm, sincere hospitality of its cocoon rooms, its superb spa, one of the most beautiful in Europe, but above all for its gourmet restaurant. Led by chef Louis-Philippe Vigilant, it delivers a cuisine of bold, distinct flavours, saucy indulgence and authenticity. Timeless signature dishes or innovative creations, the experience always touches the heart.

The Testimonial of Bérangère Loiseau: A Long-Standing Relationship

"Our group's relationship with Api & You goes back a long way, since Rémi Ohayon was an apprentice under my father at the Relais & Châteaux Bernard Loiseau. He knows the hotel and restaurant business from the inside, how it works, what is at stake. So from 2011 we naturally trusted the Secretbox solution. For me it is quite simply the most effective gift voucher and gift box sales tool on the market."

Natural Trust Since 2011

The relationship between the Bernard Loiseau Group and Api & You is not new. It has its roots in an exceptional human story: Rémi Ohayon, founder of Api & You, was an apprentice under the legendary Bernard Loiseau. This experience allowed him to know the hotel and restaurant business from the inside, to understand how it works and what is at stake.

This intimate knowledge of the sector explains why the Bernard Loiseau Group naturally trusted the SecretBox solution from 2011. For Bérangère Loiseau, the verdict is clear: SecretBox is "quite simply the most effective gift voucher and gift box sales tool on the market."

An Essential Strategic Lever: Very Significant, Regular Revenue

"Within the Loiseau group it generates very significant, regular revenue, and is today an essential lever of our commercial and marketing strategy. And above all, let us remember, it is direct revenue."

Console SecretBox is not just a simple management tool for the Bernard Loiseau Group. It has become a genuine strategic lever that generates very significant, regular revenue. The "direct" aspect of this revenue is crucial: unlike commission-based platforms, SecretBox allows the group to keep all of its income.

This constant performance makes SecretBox an essential pillar of the group's commercial and marketing strategy. Gift boxes are no longer a side activity, but a major distribution channel that contributes significantly to the group's results.

Continuous Evolution and Adaptation to Growth

"To stay effective, Secretbox has evolved continuously and intelligently. The console has adapted to the needs of our growing group, now with 2 hotels, 1 spa, 1 shop and soon 7 restaurants, and to market changes. The back office has become more intuitive and the front office more attractive, which makes the purchasing experience very smooth."

One of the major strengths of Console SecretBox lies in its ability to evolve with its clients. The Bernard Loiseau Group has grown significantly since 2011, now encompassing 2 hotels, 1 spa, 1 shop and soon 7 restaurants spread across several cities and even abroad.

A consolidated platform for maximum commercial impact

Api & You supported the group in integrating all the group's houses onto the platform, thus creating a truly consolidated commercial force. This centralisation makes it possible to offer a consistent purchasing experience while showcasing the diversity of the group's offer.

The back office has become more intuitive, making the teams' daily work easier, while the front office has benefited from graphic improvements that make the purchasing experience particularly smooth for customers.

Strategic Steering and Market Analysis

"Thanks to the statistical reports, we steer our commercial strategy more precisely, identifying bestsellers and building gift boxes suited to consumer trends. The regular reviews that the Secretbox teams offer us, moments of strategic analysis and market understanding, allow us to keep progressing together."

Console SecretBox is not merely a sales tool: it is a genuine decision-support tool. The statistical reports allow the Bernard Loiseau Group to steer its commercial strategy precisely by identifying bestsellers and adapting the offer to consumer trends.

Regular Strategic Support

Beyond the technology, Bérangère Loiseau highlights the importance of human support. The SecretBox teams regularly offer strategic analysis and market understanding sessions, allowing the group to progress continuously and stay in step with the sector's developments.

Absorbing Traffic Peaks and Automation

"Within the Bernard Loiseau group, the act of buying a gift box is very important. The house's reputation makes people want to treat themselves and share the experience; we have a real celebration clientele. The Secretbox console absorbs traffic peaks during calendar celebrations perfectly. The tool's automation saves our teams precious time. I do not know how we would manage the volume of gift boxes across the group's entities without it."

The exceptional reputation of the Bernard Loiseau name generates strong demand for gift boxes. The group benefits from a genuine celebration clientele wishing to give and share the Loiseau experience. This popularity translates into significant volumes, particularly during calendar celebrations.

Console SecretBox absorbs these traffic peaks perfectly, without slowdowns or malfunctions. The tool's automation is crucial: it saves the teams precious time and makes it possible to calmly manage the considerable volume of gift boxes generated by all the group's entities.

Bespoke, Multi-Combination Console

"For me it really is the bespoke, multi-combination console that allows us to stay agile in our sector."

Bérangère Loiseau's conclusion perfectly sums up the added value of Console SecretBox for the group: it is a bespoke console, offering multiple combinations, which maintains the agility needed in a constantly evolving sector.

This flexibility is essential for a group offering such a rich and diverse range, with establishments of distinct identities linked by the same demand for excellence.

The Flagship Gift Boxes of the Bernard Loiseau Group

The Bernard Loiseau Group offers a collection of gift boxes that embody French art de vivre and gastronomic excellence:

"Romantic Stay - Cocoon Suite" Gift Box

An exceptional interlude to live life as a couple with greater intensity. With a night for two in a cocoon suite at the 5-star hotel, breakfasts, a dinner for two at the 2-Michelin-star Côte d'Or, two treatments and unlimited access to the Loiseau des Sens spa, this gift box is a pass to happiness.

"Renaissance Signature Massage" Gift Box

Discover the Bernard Loiseau world through its wellness experience. A celebration of life and nature, this relaxation gift box includes a 1h15 Renaissance signature massage to chase away daily stress, enter a state of deep letting go and take fulfilment to the next level.

FAQ: Console SecretBox for Multi-Site Hotel Groups