Published on 3 October 2025
Le Bristol Paris, a Parisian palace with a 3-Michelin-star restaurant, shares 14 years of partnership with Console SecretBox: regular, incremental revenue, team autonomy and a lasting relationship of trust.
Le Bristol Paris: 14 Years of Trust with Console SecretBox for an Exceptional Palace
Le Bristol Paris: Authentic Palace of the Faubourg Saint-Honoré
An authentic palace on the Faubourg Saint-Honoré, in the beating heart of the Paris of arts and fashion, Le Bristol Paris is above all a beautiful, grand family house where you feel at home. Since 1925, it has cultivated the French art de vivre by reinventing the codes, through the warm hospitality of its suites overlooking Paris, its decors tinged with light and elegance, its tables where French gastronomy excels, its suspended swimming pool and its flamboyant inner garden.
There is in Le Bristol Paris an extraordinary charm that touches and moves. Between flamboyance and elegant discretion, you feel at home, elsewhere yet expected. Its 188 rooms and suites with magical terraces offer an atmosphere blending warmth, excellence and refinement. At the starred Brasserie 114 Faubourg, as at the 3-star restaurant Epicure, French gastronomy never ceases to surprise through the precise, generous signature of Chef Arnaud Faye, Meilleur Ouvrier de France.
A place of life, sharing and passion, but also of wellness, craftsmanship and art, Le Bristol Paris embodies Parisian charm and luxury. A promise of French romance and emotions to discover through its gift vouchers and gift boxes.
The Testimonial of Thomas Matteï: A Long-Term Partnership
"From 2011, Le Bristol Paris was among the first to use the Secretbox console to sell its gift vouchers and gift boxes. The solution made it possible to respond professionally to purchase requests, but also to convey the image of Le Bristol Paris, its DNA, its history and its expertise around the world, to our customers and their loved ones. From a marketing point of view, the gift box has become a vehicle for dreams and reputation, offering a piece of our world to every recipient."
A Pioneer of Digitalisation
Le Bristol Paris is one of the visionary establishments that adopted Console SecretBox as early as 2011. This strategic decision allowed this exceptional palace to professionally structure the sale of its gift boxes while preserving the prestigious image that characterises the house.
The solution turned the gift box into a genuine marketing tool, conveying the DNA, history and expertise of Le Bristol Paris around the world. Each gift box thus becomes an ambassador of the establishment, offering "a piece of their world" to recipients.
Regular and Incremental Revenue: 14 Years of Performance
"For 14 years now, Secretbox has generated regular, incremental revenue for Le Bristol Paris, from all the establishment's points of sale: dining, spa, accommodation, wellness. The solution also gives us the option to personalise our offers according to seasons and events."
The results speak for themselves. Console SecretBox generates constant additional revenue for Le Bristol Paris, with income coming from all the establishment's points of sale. This multi-service approach maximises the commercial potential of gift boxes by offering varied experiences covering fine dining, spa, accommodation and wellness.
Flexibility and Personalisation
The console offers great flexibility, making it possible to adapt offers to seasons and special events. This personalisation capability is essential for an establishment of Le Bristol Paris's standing, which can thus offer exclusive experiences all year round.
Intuitiveness and Operational Autonomy
"It is highly intuitive and practical; our operational teams are fully autonomous on the system. Features such as validity extension, template personalisation or automated management of delivery dates save us time and make management easier."
One of the major strengths of Console SecretBox lies in its ergonomics. Le Bristol Paris's teams work fully autonomously on the system, without depending on constant technical assistance. This operational autonomy is precious for an establishment that must maintain the excellence of its customer service.
Time-Saving Features
Several features contribute to operational efficiency:
- Validity extension: Simplified management of gift voucher extensions.
- Template personalisation: Adapting the presentation of gift boxes as needed.
- Automated management of delivery dates: Logistics optimisation without manual intervention.
An Exceptional Human Relationship
"Finally, the quality of the relationship with Api & You touches us deeply. In reality we share the same sense of service, the same attentiveness and the same care for others. When we call the Secretbox teams, the answer is immediate, the exchange is smooth and sincerely conscientious. We enjoy closeness, responsiveness and human-scale support, which is fundamental in our profession."
Beyond the technological tool, Thomas Matteï highlights the importance of the human dimension of the partnership. The quality of the relationship with Api & You reflects the shared values of Le Bristol Paris and SecretBox: the same sense of service, the same attentiveness, the same care for others.
This relational closeness translates into exemplary responsiveness and personalised support, two fundamental elements for an exceptional establishment such as Le Bristol Paris.
A Solid Long-Term Partnership
"The regular additional revenue, the trust, the technological expertise, the smoothness of exchanges and the security of data management make Secretbox a healthy, reliable long-term partner with whom we look to the future with confidence."
After 14 years of collaboration, Le Bristol Paris considers SecretBox a long-term strategic partner. This trust rests on several fundamental pillars:
- Regular additional revenue: Constant, predictable commercial performance.
- Mutual trust: A relationship based on transparency and respect for commitments.
- Technological expertise: Continuous innovation and adaptation to market developments.
- Smooth exchanges: Effective, responsive communication.
- Data security: Optimal protection of customer information and transactions.
The Flagship Gift Boxes of Le Bristol Paris
Le Bristol Paris offers a range of exceptional gift boxes that embody the Parisian art de vivre and gastronomic excellence:
"Tea Time" Gift Box
A love-at-first-sight gift to discover, in tea time form, the worlds of MOF Arnaud Faye and the talented pastry chef Maxence Barbot, this gift box is a pass to a magical moment. Between the collections of creative pastries crafted like jewellery and Chef Faye's exceptional savoury pieces, the moment comes with champagne, non-alcoholic sparkling wine or a signature mocktail. With this Tea Time gift box, give the quintessential Parisian rendezvous.
"Stay & Breakfasts at Le Bristol Paris" Gift Box
A gift voucher as a declaration of love, to share a beautiful escape for two in the most Parisian of palaces. With a night for two in a Deluxe room, American breakfast, and access to the panoramic pool, sauna, hammam and inner garden, this gift box invites you to experience the touching refinement and elegance of France.
FAQ: Console SecretBox for Palaces and Michelin-Starred Restaurants
Why did Le Bristol Paris choose Console SecretBox as early as 2011?
Le Bristol Paris was among the first to identify the potential of Console SecretBox to respond professionally to gift box purchase requests, while conveying the establishment's image, DNA and expertise around the world.
How much revenue does Console SecretBox generate for Le Bristol Paris?
For 14 years, SecretBox has generated regular, incremental revenue from all the establishment's points of sale: dining, spa, accommodation and wellness. The results are there year after year.
Do Le Bristol's teams need technical training?
No. The console is highly intuitive and practical, allowing operational teams to work fully autonomously on the system without any particular technical skills.
Which features save Le Bristol Paris time?
Features such as validity extension, template personalisation and automated management of delivery dates save precious time and make daily management easier.
How does Le Bristol Paris describe the relationship with Api & You?
The relationship is marked by the same sense of service, the same attentiveness and the same care for others. Answers are immediate, exchanges are smooth and sincerely conscientious, with human-scale closeness and responsiveness.
Why does Le Bristol Paris consider SecretBox a long-term partner?
The regular additional revenue, mutual trust, technological expertise, smooth exchanges and security of data management make SecretBox a healthy, reliable partner with whom Le Bristol Paris looks to the future with confidence.
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For 14 years, Le Bristol Paris has trusted Console SecretBox for its gift boxes
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The benchmark solution for gift box sales in palaces and Michelin-starred restaurants
Le Bristol Paris • Faubourg Saint-Honoré Palace • Epicure restaurant, 3 Michelin stars • Chef Arnaud Faye MOF