Published on: Saturday 15 March 2025

Bistronomic restaurant: How Goulu(e) boosts its gift box sales with Console SecretBox

Do you own a bistronomic restaurant and want to maximise the visibility of your gift vouchers and gift boxes? Discover the strategic approach of the restaurant Goulu(e), which uses Console SecretBox to optimise its sales while simplifying its operational management.

🍽️ The restaurant Goulu(e): Bistronomic excellence in the heart of Paris

In the heart of the 15th arrondissement of Paris, in a setting blending art deco and a cosy, intimate atmosphere, chef Jérôme Penanhoat and Betzuhara Penanhoat offer authentic, generous bistronomic cuisine. This culinary approach of excellence required a digital solution to match, to sell their gastronomic experiences.

Faced with the challenges of selling gift boxes in high-end dining, Goulu(e) was looking for a complete solution to develop this strategic sales channel, which represents up to 30% of the annual revenue of bistronomic restaurants.

⚡ A bespoke, intuitive, modern solution

The Console SecretBox experts supported the bistronomic restaurant Goulu(e) in deploying a complete digital strategy to promote its culinary experience offers:

• An intuitive, ergonomic e-commerce shop suited to the high-end gastronomic world
• A simplified purchase journey to make customer ordering easier and reduce basket abandonment
• Multiple payment methods allowing individual gifts and group gifts
• The works council feature to sell in bulk to companies and develop the B2B segment
• More than 100 features and services : VAT management, shipping logistics, packaging production

This global approach lets restaurateurs focus on their core business while effectively developing their gift box activity.

💰 Collect 100% of your sales directly

With Console SecretBox, you increase your cash flow all year round! The revolutionary business model lets the bistronomic restaurant Goulu(e) receive its payments:

• In full into their bank account - No deductions, no hidden commission
• In advance as soon as the order for the gift voucher & gift box is placed - Immediate improvement in cash flow
• Commission-free - Retention of all earnings, unlike traditional platforms

This financial approach lets bistronomic restaurants immediately invest in improving their offer and their service, creating a virtuous circle of growth.

🎯 Your partner to make your team's daily life easier

Thanks to the Console SecretBox solution, the bistronomic restaurant Goulu(e) has a strategic console solution to:

• Increase its revenue all year round with recurring gift box sales
• Simplify the teams' daily work thanks to process automation
• Focus on the essentials : offering a remarkable experience to its customers
• Build awareness and attract new customers through gift boxes

📊 Concrete results and measurable ROI

The implementation of Console SecretBox at Goulu(e) demonstrates the effectiveness of this approach for bistronomic restaurants:

• Significant increase in gift box sales
• 70% reduction in administrative management time
• Improved customer experience and satisfaction
• Development of the corporate and works council segment
• Cash flow optimisation with immediate collection

❓ FAQ - Frequently asked questions about gift boxes for restaurants

How much do gift boxes represent in the revenue of a bistronomic restaurant?

Gift boxes can represent between 20% and 35% of the annual revenue of a bistronomic restaurant, with significant peaks during festive periods and events.

What are the advantages of Console SecretBox over other solutions?

Console SecretBox stands out for the total absence of commission, immediate payments, more than 100 built-in features and personalised support suited to the high-end restaurant sector.

How does the solution integrate with the restaurant's existing tools?

The Console SecretBox platform integrates easily with existing POS systems, reservation tools and accounting solutions, minimising operational disruption.

What is the implementation time for a restaurant?

Full implementation of a Console SecretBox gift box shop generally takes 2 to 4 weeks, including team training and interface personalisation.

Does the solution handle works councils and corporate sales?

Yes, Console SecretBox includes specific features for works councils including corporate invoicing, volume orders and management of allocated budgets.

How are shipping and logistics handled for physical gift boxes?

Console SecretBox fully manages the logistics chain: gift box printing, packing, shipping within 24 hours and delivery tracking, completely freeing restaurateurs from these constraints.